JustEatIt - new way to
order
food in restaurant
Overview & Purpose
I joined a team of designers and developers at my University and got an opportunity to design a dine-in
food ordering system interface in a restaurant. My goal from this project was to work closely with the designers
and developers and improve my skills of user understanding and working in a team environment.
Role
UX Designer and Researcher
Methods
User Survey, User Flow, Wireframing, Prototyping, User Interview, User Testing
Tools
Adobe XD, Google Form, Miro, Flowmapp
Problem Statement
There is confusion and frustration among customers regarding placing orders, tracking orders, and mismanagement of orders due to an excessive rush and a shortage of service staff. Order management and keeping track of orders can be challenging for the chefs in the kitchen. The process of making changes to the menu can also be tricky.
Process Overview
Research
Our team conducted a survey using Google Form to find out the cause of consumer frustration. The participants were chefs, staff, restaurant owners, and consumers.
A whopping 80% of consumers never get a status update on their orders.
45% of staff and owners have trouble managing orders, which takes up time.
Chefs faced efficiency problems when satisfying their customers in 75% of cases.
Almost 92% of consumers prefer using a mobile or web application to self-browse products and place orders.
8% of consumers were satisfied with how they place an order at a restaurant using traditional methods.
Interviews
For our primary research, we interviewed 10 individuals of varying ages, genders, and professions.
Respondent Feedback
We asked the interviewees what improvement they would like to see in the current food ordering process, their most frustrating experiences while dining in a restaurant, and what impact multitouch restaurant management software could have on the food ordering process compared with traditional ordering methods.
A large number of participants encountered issues with the order due to human error.
Almost all participants said they wished the service had been provided in the expected timeframe.
Participants generally agreed that technology could solve the problem and improve the experience at restaurants.
Restaurant owners and staff find the implementation of such a system would ease operating procedures and simplify client service.
Maintaining the quality of service was a challenge for restaurants.
Most participants desired to opt for take-out instead of dine-in.
Chefs are frustrated by the inaccurate order updates and are stressed by constantly monitoring multiple unarranged orders.
How Might We
User Flow
Sketching
Low Fidelity Wireframe
Typography & Colors
High Fidelity
Login Page
A simple login page where
customers can log in using OTP
(One-time password)received on his
email id or mobile no.
A new customer can log in as a
guest.
Home Page
Customers can browse the menu, check their order, offer, view, and pay the bill, and ask for any help if needed.
Menu Page
Minimalistic menu page that allows users to view, select, and add the menu dishes quickly.
Cart
The cast option makes it an easy way to add new dishes and check the “Today’s Special” menu.
Chef’s Screen
Once the order is placed, it is notified on the chef’s screen where he accepts the order, and the acceptance notification is displayed to the customer.
My Order Page
Customers can view their placed orders and check the time it will take to prepare. Customers can also make addition/modification to the order. Overall, saving time and improving the quality of experience.